SignalSentinels

Signal Sentinels

The moment an account gives you a reason to call, you know.

A Signal Sentinel is an AI agent that watches the web for the moments that mean a company needs hiring or credentialing help. When one happens, the right person gets an email that says what changed, who is involved, and what to do next.

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THE LIFE OF ONE SIGNAL From a quiet Tuesday press release to the right inbox by lunch. TUESDAY 9:04 A hospital network posts a press release New delivery center, 120 hires by spring, posted while your reps are in the Monday-recap meeting. NEXT SCAN The sentinel finds the new page A link it has never seen appears on the newsroom feed. Pages that did not change cost nothing. ONE READ Every target weighs in at once Growth-and-hiring matches; the new COO makes it a leadership change too. One event, one alert, both targets. FINGERPRINTED Tomorrow it stays quiet The same story on a second page re-fires nothing, and overlapping alerts can be merged before anything sends. THE EMAIL The account owner gets the whole picture What was announced, who was named, and the recommended next step. Per alert, or one digest per run. ON THE RECORD You can check its work Every scan keeps its history: what was crawled, what the AI concluded, and why it stayed silent where it did.

What it watches

Seven signal types come ready to use: leadership changes, new locations, partnerships, press releases, blog activity, new case studies, and changes to a service lineup. Point a sentinel at a page and it reads only what changed; point it at a newsroom or a blog and every new post becomes its own watched page.

Why it exists

Reps were spending their weeks on research instead of outreach. The watching became software; the judgment calls and the conversations stay with the rep.

Where it goes next

Signals arriving in Salesforce as Next Recommended Actions, account profiles that share targeting across a segment, competitor watch, and lead scouting. Sign in for the full picture.